Own a Pizza by the Guy.
A hometown favorite in Owensboro for more than 20 years, now looking for partners to grow it. Our licensing agreement brings the crust, the sauce, the systems and the marketing, with the flexibility to make the shop your own.
- Licensing, not a franchise
- Media package included
- Help through opening day
Proprietary dough, our herb & spice blend and the signature sauce.
A POS system, plus suppliers who can order your equipment.
Social media, direct mail, a text club, posters and promos.
Your location, the build-out, inspections and paperwork.
Hear it from Adam
Adam Hansen took over Pizza by the Guy, first started in Louisville by friends of his from high school, and has made it an Owensboro favorite for more than two decades.
In four and a half minutes he walks you through the licensing agreement, what comes with it, and how he gets a new owner to opening day.
More freedom than a franchise
People want to call it a franchise. Adam calls it a licensing agreement, one he can structure, shape and change to fit you.
Built around you
The licensing fee is based on your skills and the training you need, and the agreement is set up around how you will run your shop.
The crust they come back for
Our herbs and spices go right into the dough, and our sauce is made in Louisville from California tomatoes contracted every year.
Years of lessons
Adam spent seven years at another pizza chain before running his own shop for more than two decades, and he helps you skip the mistakes he made.
Everything to open strong
- Proprietary pizza dough and our herb & spice blend
- Our pizza sauce, made in Louisville from California tomatoes
- A POS system, plus suppliers who can order your equipment
- Build-out partners who can do the work for you
- A media package: social media, direct mail, text club, posters and promos
- Help with food vendors, including negotiated rebates like cheese rebates
From hello to hometown favorite
Say hello
Send the inquiry below. Everything you share stays confidential.
Shape the deal
We talk through your plans and set up the licensing agreement to fit you.
Find your spot
We help you find your location and get the plans moving.
Build it out
Build-out, equipment, food inspections, your tax ID and sales tax.
Open the doors
Dough proofed, sauce ready, your team in place for the opening crowd.
Before you call
It is a licensing agreement. You get our recipes, systems and marketing, with more flexibility than a typical franchise: Adam structures it to fit you.
A one-time licensing fee based on your skills and how much training you need, then a monthly fee that depends on how things are set up. Adam puts it at about 4 to 5% of net sales. He also helps negotiate vendor rebates, like cheese rebates, that offset some of it.
It helps, but it is not everything. The licensing fee is based on your skills and the training you need, and Adam helps you through every step to opening day.
We review every inquiry and reach out to talk next steps. Sending it does not commit you to anything or approve a license, and everything you share stays confidential.
Let's make you a hometown favorite
Tell us about yourself and where you would like to open. Submitting this form does not approve a license, and everything you share is kept confidential.
- Tell us about you and your market
- We review every inquiry
- We reach out to talk next steps